Report Title: 10th Annual Household CE Ownership and Market Potential Study

Publication Date: 4/22/2008

Description: This annual tracking study analyzes U.S. household ownership and market potential for almost 50 consumer electronics products. The study assesses household penetration for key CE technologies, calculates installed base estimates and quantifies purchase intentions. Household purchase intentions are segmented between first-time and repeat buyers, providing an estimate of future demand. Lastly, this report provides detailed demographic profiles for several high profile or emerging technology products including: digital video recorders (DVRs), HDTV, next generation DVD players, Satellite Radio, MP3 players, MP3 player docking stations, gaming consoles and surround sound systems.

Topics Included In Study: Accessories; Audio; Computer Peripherals; Computers; Digital Imaging; Digital Television; Gaming; Home Communications; Internet; Mobile Electronics; Portable; Video; Wireless Communications

Measurements: Annual Benchmark Study; Ownership; Purchase Intentions

Study Methodology: US - Telephone Survey

Study Population: Adults

Sample Size: 2,014

Pages: 2232

Format: PDF

File Size: 16,975 KB

Table of Contents