| Report Title: 14th Annual CE Ownership and Market Potential Study
Publication Date: April 2012
Description: CEA's annual benchmarking study explores the
degree of ownership (penetration) and purchase intent for consumer electronics
(CE) devices and technologies among U.S. households. Ownership and purchase
intent are measured for nearly 50 CE products including HDTVs, Plasma and LCD
TVs, Blu-ray disc players, MP3 players, gaming consoles, smartphones, laptop
computers, tablet computers, e-readers, surround sound systems and soundbars.
Subscription services as well as various types of content are also included in
the survey. Household purchase intentions are segmented between first-time and
repeat buyers, to provide an estimate of future demand. This study is a must
read for anyone involved in the CE industry.
Topics Included In Study: Accessories; Audio; Computers;
Content; Digital Imaging; Digital Television; Gaming; Mobile Electronics;
Portable; Retail; Storage Media / Data; Video; Wireless Communications
Measurements: Annual Benchmark Study; Expenditures (Past); Ownership;
Purchase Intentions
Study Methodology: U.S. - Telephone Survey
Study Population: Adults
Sample Size: 2,028
Pages: 476 (Summary - 35 pages, Data tables - 441 pages)
Format: PDF
File Size: 3.42 MB
Price: $1200
Table of
Contents |
