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Home > Research
Analysis Brief- Sports and Technology Study IV- Super Bowl Briefing
Item Id: MR_CRS372_ECD
Analysis Brief- Sports and Technology Study IV- Super Bowl Briefing
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Report Title: Sports and Technology Study IV- Super Bowl Briefing

Publication Date: 3/23/2010

Description:  According to CEAs Sports and Technology Study IV, 57% of online U.S. adults plan to watch or attend Super Bowl XLIV in 2010, equating to approximately 99 million adult viewers. Aside from buying a ticket and attending the game live, technology enables rabid and casual fans alike to follow the game. Look to this analysis brief to lean which technologies consumers will be turning to and what types of behaviors they will be engaging in to follow the action.



Topics Included In Study: Audio; Computers; Content; Digital Television; Internet; Video; Wireless Communications

Measurements: Online Behaviors; Usage

Study Methodology: US - Online Survey

Study Population: Adults

Sample Size: 1,048

Format: PDF file

File Size: 494 KB
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Research > Categories Included > Audio
Research > Categories Included > Computers
Research > Categories Included > Content
Research > Categories Included > Digital Television
Research > Categories Included > Internet
Research > Categories Included > Video
Research > Categories Included > Wireless Communications
Research > Year > 2010
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