Consumer Outlook on Tablets

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Home > Research

Consumer Outlook on Tablets - Q1 2012 Edition

Item Id: MR_CRS414_ECD

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Description

As one of the industry's hottest and fastest growing products, tablets are quickly becoming mainstream. One only needs to go to any public area such as a coffee shop or grocery store to see tablets in action. With the strong growth of a relatively new product, many wonder Is this growth sustainable?' and 'Will tablet adoption impact other sectors of the CE industry?'

The first in a quarterly series, the Consumer Outlook on Tablets report provides answers to these questions and more. Each quarter CEA will release updated data allowing the industry to track developments in the tablet market over time. Three important and complimentary data sources are examined, including:
Historical and projected shipment data
Consumer survey data spanning adoption rates, purchase intent, satisfaction and more
Social media conversation volume, sentiment and subject matter

This report is a must read for anyone wanting a better understanding of the tablet market and the consumer perspective - what they think about tablets, their purchase intent and to what extent they are sharing opinions in the social media space.

Topics Included In Study:

Tablet and other PC Awareness; Interest; Ownership; Purchase Intentions; Satisfaction; Usage