As one of the industry's hottest
products, tablets have gone from novelty to mainstream in less than two
years. With phenomenal growth rates and new models being introduced
almost weekly, tablets are poised to grow at rates not seen in decades
for our industry. Is this growth sustainable? Will tablet adoption
impact other sectors of the CE industry? This unique report from CEA
addresses these questions and more, and paints the picture of the future
of tablets by examining various types of data, including:
Historical and projected shipment data
Consumer survey data spanning adoption rates, purchase intent, satisfaction and more
Social media conversation volume, sentiment and subject matter
This report is a must read for anyone wanting a better understanding
of the tablet market and the consumer perspective - what they think
about tablets, their purchase intent and to what extent they are sharing
opinions in the social media space.
In addition, starting in January 2012, CEA will publish the Consumer
Outlook on Tablets report on a quarterly basis allowing the industry
to track developments in the tablet market going forward.