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Home > Research
Consumer Outlook on Tablets
Item Id: MR_TABLETOUTLOOK_ECD
Consumer Outlook on Tablets
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As one of the industry's hottest products, tablets have gone from novelty to mainstream in less than two years. With phenomenal growth rates and new models being introduced almost weekly, tablets are poised to grow at rates not seen in decades for our industry. Is this growth sustainable? Will tablet adoption impact other sectors of the CE industry? This unique report from CEA addresses these questions and more, and paints the picture of the future of tablets by examining various types of data, including:
Historical and projected shipment data
Consumer survey data spanning adoption rates, purchase intent, satisfaction and more
Social media conversation volume, sentiment and subject matter

This report is a must read for anyone wanting a better understanding of the tablet market and the consumer perspective - what they think about tablets, their purchase intent and to what extent they are sharing opinions in the social media space.

In addition, starting in January 2012, CEA will publish the Consumer Outlook on Tablets report on a quarterly basis allowing the industry to track developments in the tablet market going forward.

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Research > Categories Included > Computers
Research > Type > Consumer Research
Research > Year > 2011