Report Title: Exploring Teen Usage of Social Network Sites Analysis Brief

Publication Date: 12/28/2009

Description: While social network sites have existed for nearly a decade, usage didnt start proliferating and move beyond niche populations until the most recent generation of SNS sites came on the seen most notably MySpace (established in 2003) and Facebook (established in 2004).  While usage of SNS is global, the purpose of this analysis is to explore usage among Americansspecifically American teenagers between the ages of 13 and 17.  This report establishes the extent of teen SNS usage, examines what teens are doing on these sites how their usage is impacting the Consumer Electronics (CE) industry.

Deliverables include a four page analysis brief and data crosstabs.

Topics Included In Study: Content; Internet

Measurements: Online Behaviors; Usage

Study Methodology: US - Online Survey

Study Population: Teens (13-17)

Sample Size: 402

Pages: Anaysis Brief (4), Data Crosstabs (17)

Format: Zipped PDF files 

File Size: 8.38 MB