Report Title: Getting Fit with Consumer Electronics
Publication Date: December 26, 2010
Description: Technology is rapidly becoming integrated into many facets of daily life. Exercise and physical fitness are no exceptions. Several new and emerging technologies are aiding consumers in their quest for fitness by assessing fitness levels, helping set realistic, achievable goals, tracking daily levels of physical activity, monitoring caloric intake, tracking progress on fitness goals and making the journey towards better health more engaging and fun. CEA's Getting Fit with Consumer Electronics reveals how consumers use fitness technology, as well as the market potential and profiles of exercisers, fitness technology users and purchasers.
Among the topics covered are:
Consumer fitness behaviors
Consumer usage and ownership of fitness technologies
Fitness technology purchase intent and behavior
Consumer interest in fitness technology products and features
This report is a must read for anyone wanting a better understanding of exercisers, fitness technology users and the opportunities for the fitness technology market.
Topics Included In Study: Retail; Internet; Portable; Gaming
Measurements: Ownership; Purchase Intentions; Usage; Interest; Online Behaviors; Satisfaction; Shopping Habits
Study Methodology: US - Online Survey Study
Sample Size: 1,303
File Size: 15.6 MB