Report Title: Going Green: An Examination of the Trend and What it Means to Consumers and the CE Industry

Publication Date: 12/4/2008

Description: Discussion of all things green intensified this year. Consumers, businesses and government jumped into the conversation with thoughts on new technologies, new business models, new ways of living and new regulations. While there is plenty of anecdotal evidence that all parties are serious about engaging in greener behaviors its still unclear exactly what this means. CEAs recent survey of nearly 1,000 U.S. adults  tackles this issue, providing a better understanding of the perceptions, expectations and behaviors associated with the going green trend.

This report focuses on:
 Consumer familiarity with green terms and logos
 An evaluation of what it means for a product or company to be green
 Profile and segmentation of the different types of green consumer
 Consumer purchase intent for green CE products and the willingness to pay a premium
 Sources of information consumers may turn to for verification of green claims

This is a must read for any companies seeking a better understanding of how the emerging green trend will impact how CE products are designed, packaged and sold.

Topics Included In Study: Accessories; Audio; Computer Peripherals; Computers; Digital Imaging; Digital Television; Gaming; Home Automation; Home Communications; Home Networks; Internet; Mobile Electronics; Portable; Retail; Video; Wireless Communications 

Measurements: Awareness; Interest; Ownership; Purchase Intentions; Shopping Habits 

Study Methodology: US - Online In-depth; US - Online Survey

Study Population: Adults

Sample Size: 960 (Quantitative), 88 (Qualitative)

Pages: 254

Format: PDF

File Size: 4,341 KB

Table of Contents