Report Title: Net-Enabled Video Early Adopters Only?
Publication Date: 3/24/2009
Description: According to some, net delivered video content should
still be considered a fledgling technology, having only really emerged in the
past 3-4 years in the form of free, user generated content, with paid
distribution younger still. According to adoption curves of the past this would
make it a nascent technology worth watching but whose time is yet to come. But
is this appropriate? Should net-video be measured by historic adoption rates?
Just how many people are watching video online and how is this affecting their
overall consumption patterns? Do they still watch TV on a TV? And just who are
these consumers anyway, just early adopters right? These questions and more are
answered in this telling body of research.
This is a must read for any company involved in the distribution and
production of video content or the design, manufacturing, distribution, or sales
of video hardware.
Topics Included In Study: Computers; Content; Digital Television;
Measurements: Interest; Online Behaviors; Purchase Intentions; Usage
Study Methodology: US - Online Survey
Study Population: Adults
Sample Size: 923
File Size: 3.69 MB
Table of Contents