| Report Title: Single Person Households Analysis Brief
Publication Date: 6/24/2009
Description: Multi-person households are a target market for
many retailers, particularly CE retailers. But what about households with only
one adult (i.e., single person householders)? How do their CE spending and
product ownership rates compare with multi-person households? This report
examines key differences in CE spending, ownership, service subscriptions and
future purchase expectations among single and multi-person households. It
further examines CE spending habits and purchase expectations within the
upcoming year. This analysis is a must for manufacturers and retailers who want
a better understanding of this key market.
All data are derived from
CEAs 11th Annual CE Ownership and Market Potential Study.
Topics Included In Study: Accessories; Audio; Computer
Peripherals; Computers; Digital Imaging; Digital Television; Gaming; Home
Communications; Internet; Mobile Electronics; Portable; Video; Wireless
Communications
Measurements: Ownership; Purchase Intentions
Study Methodology: US - Telephone Survey
Study Population: Adults
Sample Size: 325
Pages: 4
Format: PDF
File Size: 266 KB |
