| Report Title: Staying Connected on the Go: A Look at In-Vehicle Smartphone Integration Systems
Publication Date: September 2010
Description: Consumer uptake of smartphones continues to increase. With more and more consumers having access to increased features and capabilities on these devices, there is growing concern about how these devices are being used in vehicles. Advancements in technology have led to the development of smartphone integration systems designed to help minimize distractions, making driving safer. So how are consumers using smartphones in vehicles? What are consumers pain points using these devices in the vehicle? How could smartphone usage in vehicles be improved? This body of research provides the answers to these questions and explores consumer interest, attitudes and preferences for smartphone integration systems.
Topics Included In Study: Content; Internet; Mobile Electronics; Portable; Wireless Communications
Measurements: Interest; Purchase Intentions; Usage
Study Methodology: US - Online Survey; US - Online Focus Group Study
Population: Adults
Sample Size: 1,352
Pages: 718
Format: PDF File
Size: 9.3 MB
Price: $999.00
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