Report Title: The Changing CE Retail Environment How Do Specialty Retailers Stay Relevant?
Publication Date: 12/31/2009
Description: The quest for value is perhaps more pronounced in todays current economic environment than in years past. Given the numerous choices consumers have available when deciding where to purchase audio and video (A/V) electronics, many wonder what role specialty, high-end retailers play in the marketplace. CEAs recent study The Changing CE Retail Environment How Do Specialty Retailers Stay Relevant? explores how consumers perceive specialty retailers including:
-Understand where and how consumers currently shop for A/V.
-Determine drivers and deterrents of shopping at specialty retail stores. Compare those against other retail channels.
-Understand consumers perceptions and expectations of specialty A/V retail stores.
-Identify the types of marketing and communication initiatives which would drive consumers to specialty A/V retail stores.
This study is a must read for anyone involved in CE retailing and those involved in the manufacturing, marketing, installing or selling of products and/or services related to A/V electronics.
Topics Included In Study: Audio; Installation / Support Services; Retail; Video
Measurements: Awareness; Interest; Purchase Intentions; Satisfaction; Shopping Habits
Study Methodology: US - Online Survey
Study Population: Adults
Sample Size: 2,684
Format: PDF file
File Size: 4.27 MB
Table of Contents