Report Title: The Changing CE Retail Environment How Do Specialty Retailers Stay Relevant?

Publication Date: 12/31/2009

Description: The quest for value is perhaps more pronounced in todays current economic environment than in years past. Given the numerous choices consumers have available when deciding where to purchase audio and video (A/V) electronics, many wonder what role specialty, high-end retailers play in the marketplace. CEAs recent study The Changing CE Retail Environment How Do Specialty Retailers Stay Relevant? explores how consumers perceive specialty retailers including:
-Understand where and how consumers currently shop for A/V.
-Determine drivers and deterrents of shopping at specialty retail stores. Compare those against other retail channels.
-Understand consumers perceptions and expectations of specialty A/V retail stores.
-Identify the types of marketing and communication initiatives which would drive consumers to specialty A/V retail stores.

This study is a must read for anyone involved in CE retailing and those involved in the manufacturing, marketing, installing or selling of products and/or services related to A/V electronics.

Topics Included In Study: Audio; Installation / Support Services; Retail; Video 

Measurements: Awareness; Interest; Purchase Intentions; Satisfaction; Shopping Habits

Study Methodology: US - Online Survey

Study Population: Adults

Sample Size: 2,684

Pages: 527

Format: PDF file

File Size: 4.27 MB

Table of Contents