| Report Title: The Home Technologies Market - An In-Depth
Look at Home Builder Perceptions and Motivations
Publication Date: 3/22/2010
Description: As the home technology market seeks to rebound
from the economic downturn and the unprecedented decline in the U.S. housing
market it is more important than ever to understand home builder's current
mindset and vision for home technologies. As a compliment to CEA's 8th
Annual State of the Builder Technology Market Study, this unique
qualitative piece provides rich insight into home builder perception and
motivations regarding home technologies. Moreover, it uncovers the different
mindsets of custom and production builders.
This analysis is pertinent to anyone involved in the manufacturing, selling
or installation of home technology including: home builders, technology
manufacturers, technology installers, realtors, appraisers, home inspectors.
Topics Included In Study: Audio; Home Automation; Home
Communications; Home Networks; Installation / Support Services; Internet;
Video
Measurements: Awareness; Interest; Purchase Intentions;
Usage
Study Methodology: US - In-person Focus Groups; US -
Telephone Focus Groups
Study Population: Home Builders
Sample Size: 26 (across 2 focus groups of custom builders
and 2 focus groups of production builders)
Pages: 23
Format: PDF file
File Size: 1.37 MB |
