The Video Game Market - Attracting New Audiences, Creating New Opportunities

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The Video Game Market - Attracting New Audiences, Creating New Opportunities

Item Id: MR_CRS345_ECD

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Report Title: The Video Game Market: Attracting New Audiences, Creating New Opportunities

Publication Date: 1/14/2009

Description: The market for video games is exciting and dynamic. The popularity of gaming has made its mark on the overall CE industry, demonstrated by an estimated $15 billion for software shipments in 2009 alone. But total software revenue is only part of the story, as it doesnt paint a picture of a typical gamer or develop profiles based on usage. CEAs recent study The Video Game Market: Attracting New Audiences, Creating New Opportunities explores the gaming phenomenon, providing key insights into the perceptions and behaviors associated with gaming including:

Measuring usage and ownership of gaming devices
Assessing satisfaction and interest in gaming
Exploring the social aspects of gaming
Understanding purchasing behaviors and preferences among gamers
Profiling the non-gamer
Developing profiles of consumers by segment

This study is a must read for anyone wanting a better understanding of gamers and what opportunities exist in the gaming market.

Topics Included In Study: Accessories; Computers; Gaming

Measurements: Ownership; Purchase Intentions; Usage

Study Methodology: US - Online Survey

Study Population: Adults

Sample Size: 1470

Pages: 543

Format: PDF

File Size: 6,829 KB

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