| Report Title: Trends in MRAV Usage
Publication Date: 4/8/2009
Description:
Consumers have a growing demand for accessing their digital content
anywhere, anytime, whether its on the go or in the home. Because of this, CEAs
recent Trends in MRAV Usage study predicts multi-room audio/video hardware
wholesale revenues will once again grow in the coming year. But what impact will
the uncertain housing market have on MRAV system ownership? Do consumers prefer
pre-installed or after-market MRAV systems? What is the average profile of a
MRAV owner? This study answers these questions and more. Readers will learn
about:
- The types of MRAV systems consumers own
- Usage habits that can be used to drive promotions, sales and product
development
- What impact MRAV systems have on consumers lives
- Opportunities ahead for MRAV systems
Anyone involved in the manufacturing, marketing, installing or selling of
home audio/video equipment will benefit from this body of research.
Topics Included In Study: Audio; Computers; Content; Digital
Television; Home Networks; Internet; Video
Measurements: Interest; Ownership; Usage
Study Methodology: US - Online In-depth; US - Online Survey
Study Population: Adults
Sample Size: 305 (Quantitative), 83 (Qualitative)
Pages: 197
Format: PDF
File Size: 2.48MB
Table of Contents
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